Web site space can
be advertising space. Your web site can not only be a source of generating
customers, but can also generate its own revenue and pay for itself
many times over. Obviously, the more popular your site, the more advertising
space is worth. The downside is that advertisements can also be distracting
and detract from the overall presentation even when properly implemented.
Among internet lingo is the idea of "Stickiness."
This is the ability of a web site not only to attract browsers, but
to get them to stay. There are a number of ways this can be accomplished
and is determined greatly by the audience you direct your web site
towards. In general, offering ready access to information is the most
effective. Businesses and individuals use the internet for the primary
purpose of retrieving information. By offering industry specific information,
(documentation, specifications, links to useful sites, etc.)
to your potential customers you make your site pertinent to their
everyday needs.